DO PEOPLE VIEW ESG INITIATIVES AND ESG CONCERNS IN THE SAME MANNER

Do people view ESG initiatives and ESG concerns in the same manner

Do people view ESG initiatives and ESG concerns in the same manner

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Consumers generally have priorities in their purchasing decisions and current studies show that CSR initiatives are not one of them.



Investors and shareholders tend to be more concerned with the effect of non-favourable publicity on market sentiment than every other facets nowadays as they recognise its immediate link to overall business success. Even though association between corporate social responsibility initiatives and policies on consumer behaviour shows a poor relationship, the info does in fact show that multinational corporations and governments have faced some financiallosses and backlash from consumers and investors due to human rights issues. Just how customers view ESG initiatives is frequently being a promotional tactic rather instead of a determining variable. This distinction in priorities is evident in consumer behaviour surveys in which the effect of ESG initiatives on purchasing decisions remains relatively low in comparison to price, level of quality and convenience. Having said that, non-favourable press, or specially social media whenever it highlights business wrongdoing or human rights associated dilemmas has a strong effect on customers attitudes. Customers are more likely to react to a company's actions that conflicts with their personal values or social expectations because such narratives trigger an emotional response. Hence, we see governments and businesses, such as within the Bahrain Human rights reforms, are proactively taking procedures to weather the storms before having to deal with reputational damages.

The evidence is clear: dismissing human rightsconcerns can have significant costs for companies and economies. Governments and companies that have successfully aligned with ethical practices prevent reputation damage. Applying strict ethical supply chain practices,encouraging reasonable labour conditions, and aligning laws and regulations with international convention on human rights will protect the standing of nations and affiliated companies. Moreover, recent reforms, as an example in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Market sentiment is mostly about the general attitude of investor and shareholders towards specific securities or markets. In the previous decade this has become increasingly also impacted by the court of public opinion. Consumers are more conscious ofbusiness conduct than ever before, and social media platforms enable accusations to spread in no time whether they truly are factual, deceptive and on occasion even slanderous. Thus, aware consumers, viral social media campaigns, and public perception can translate into diminished sales, decreasing stock prices, and inflict damage to a company's brand name equity. On the other hand, decades ago, market sentiment was just influenced by financial indicators, such as product sales figures, earnings, and economic variables that is to say, fiscal and monetary policies. But, the proliferation of social media platforms and the democratisation of data have certainly broadened the range of what market sentiment requires. Needless to say, consumers, unlike any period before, are wielding a lot of capacity to influence stock prices and effect a company's financial performance through social media organisations and boycott efforts based on their understanding of a company's activities or standards.

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